Integrated marketing communication can be defined as a holistic approach to promote buying and selling in the digital economy. This concept includes many online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, and email, banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry analyst relations billboard, radio, and television. Accordingly company develops integrated marketing communication programme involving all the elements of promotion mix, which is price, place, product, and promotion.
PMCG Integrated Marketing will drive your marketing to success with solid strategic thinking and solutions that save you time and money.
You may have gotten sidetracked with agencies or consultants who weren't responsive to your needs and goals. Our enthusiastic team of tried and true strategists will get up to speed quickly while establishing a solid relationship with your team.
Not only will we map out the road for each project, we implement your initiatives and include a thorough analysis of the results. We'll keep you out of the pits and running with great mileage. Expect attention to detail and honesty along the way.
We are a full service agency specializing in strategic planning and implementation of integrated marketing programs. Among the many benefits to working with to working with an agency like ours is that we are fast, flexible and cost effective.