Consulting-Marketing-email marketing
 
 
 


Email marketing as the name indicates is a marketing technique in which electronic mails are used to advertise/market/sell/promote products or services. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

However, the term is usually used to refer to:
Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business, sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, adding advertisements to e-mails sent by other companies to their customers, and sending e-mails over the Internet, as e-mail did and does exist outside the Internet.

Advantages of Email Marketing

A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost
Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive
An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic
The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days)
An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website
E-mail messages are easy to track. An advertiser can track users via auto responders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing
Advertisers can generate repeat business affordably and automatically



 
 
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